This is a sponsored post written by me on behalf of the Modern Marketing Summit. The opinions and text are all my own.
Content is… queen.
I had a great time at the 2018 Modern Marketing Summit in New York, where I had the pleasure of interviewing execs from American Express, Bank of America, Coca-Cola and more about the business of content.
Check out my interview with Andy Goldberg of GE, and learn about how the company is using experiential marketing to create more authentic connections with its customers.
