top of page
Follow me on social media for growth hacks, best practices and tips for cutting through the clutter 
  • Instagram
  • Twitter
  • Facebook
  • LinkdeIn
  • Writer's pictureNatalie Zfat

Navigating Ad Tech: A Multi-Role Journey

This is a sponsored post written by me on behalf of Permutive. The opinions and text are all my own.

It’s no secret that COVID-19 has prompted a seismic shift in how we view work. Many of us swapped commuting to an office every day with commuting to our kitchen tables, which, though convenient, meant the lines between work time and personal time never felt more blurred. And for many, the pandemic was an unexpected, somewhat opportune moment to reflect. Rather than operating in a nonstop “go” mode, many were finally able to stop, re-evaluate, and ask a simple but fundamental question: Am I happy with the work I am doing?

At Ad Age’s recent Leading Women Conference, I virtually sat down with Permutive Product Marketing Manager Aarti Suri to chat about her game-time decision to switch career paths in the middle of the pandemic. Suri transitioned from her position as Permutive’s senior customer success manager to pursuing her newfound passion for product marketing within the company.

“I think for all of us, COVID was a really transformational year,” Suri said. “And I don’t think I would have accelerated my shift if it wasn’t for the challenging year that we all had.”

Like so many in 2020, Suri found herself re-assessing her career. She enjoyed her work as a customer success manager, but realized that she felt the most energized when she would collaborate with the product marketing team crafting go-to-market strategies with publishers. She craved the opportunity to be a storyteller, where she could talk about the value of her company’s products on a macro level. Rather than simply hoping more of those opportunities would come around, Suri decided to make sure they would.

Read more about Suri’s incredible journey to discovering her true passion within a company she already knew and loved in Ad Age. If you find yourself considering Marie Kondo’s prompting question “Does this spark joy?” when reflecting on your career, this one is a do-not-miss.


bottom of page