This is a sponsored post written by me on behalf of Adobe. The opinions and text are all my own.
𝐍𝐚𝐭𝐚𝐥𝐢𝐞, 𝐡𝐨𝐰 𝐝𝐨 𝐰𝐞 𝐠𝐞𝐭 𝐦𝐨𝐫𝐞 𝐥𝐢𝐤𝐞𝐬 𝐨𝐧 𝐨𝐮𝐫 𝐩𝐨𝐬𝐭𝐬?!
As a social media consultant to small businesses, this is the number one question I get asked.
...which is why I was thrilled when Adobe asked me to go on TV (!) to talk about how we help our clients stand out online using Adobe Creative Cloud Express.
See below for my top three tips - and check out my segments on CBS New York, NBC Philadephia, ABC Las Vegas, FOX Denver and CBS Salt Lake City!
1️⃣ 𝐓𝐡𝐢𝐧𝐤 𝐨𝐟 𝐲𝐨𝐮𝐫 𝐬𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐩𝐫𝐨𝐟𝐢𝐥𝐞 𝐚𝐬 𝐲𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐞𝐟𝐫𝐨𝐧𝐭. 55% of small business owners say their online presence is more critical to their success than a physical store. So, ask yourself: Is my bio fully fleshed out? Is it clear what I'm offering my audience? Creative Cloud Express allows you to create beautiful, robust profiles, with thousands of high-quality templates for banner images, profile photos, Instagram Highlight covers and more – all customizable with your brand colors and fonts.
2️⃣ 𝐒𝐭𝐨𝐩 𝐭𝐡𝐞 𝐬𝐜𝐫𝐨𝐥𝐥. IG is all about beautiful, thumb-stopping imagery - and the good news: You don’t need to be a designer to nail it. Use “Quick Actions” in Creative Cloud Express to remove backgrounds from photos, trim and merge videos, convert videos to GIFs, and more.
3️⃣ 𝐈𝐭 𝐚𝐥𝐥 𝐬𝐭𝐚𝐫𝐭𝐬 𝐰𝐢𝐭𝐡 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲. You can create the most beautiful content in the world, but without a clearly defined goal and plan, it won't be effective. A content calendar is essential to staying organized and publishing regularly. Include elements like publish date, post topic, category, and type of content (IGTV, Facebook post, Instagram Story or Reel, etc). Planning ahead will help you make the most of your time in Creative Cloud Express.
