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Writer's pictureNatalie Zfat

Standing Out with Adobe Creative Cloud Express

This is a sponsored post written by me on behalf of Adobe. The opinions and text are all my own.


๐๐š๐ญ๐š๐ฅ๐ข๐ž, ๐ก๐จ๐ฐ ๐๐จ ๐ฐ๐ž ๐ ๐ž๐ญ ๐ฆ๐จ๐ซ๐ž ๐ฅ๐ข๐ค๐ž๐ฌ ๐จ๐ง ๐จ๐ฎ๐ซ ๐ฉ๐จ๐ฌ๐ญ๐ฌ?!

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As a social media consultant to small businesses, this is the number one question I get asked.โฃ

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...which is why I was thrilled when Adobe asked me to go on TV (!) to talk about how we help our clients stand out online using Adobe Creative Cloud Express.โฃ

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See below for my top three tips - and check out my segments on CBS New York, NBC Philadephia, ABC Las Vegas, FOX Denver and CBS Salt Lake City!

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1๏ธโƒฃ ๐“๐ก๐ข๐ง๐ค ๐จ๐Ÿ ๐ฒ๐จ๐ฎ๐ซ ๐ฌ๐จ๐œ๐ข๐š๐ฅ ๐ฆ๐ž๐๐ข๐š ๐ฉ๐ซ๐จ๐Ÿ๐ข๐ฅ๐ž ๐š๐ฌ ๐ฒ๐จ๐ฎ๐ซ ๐ฌ๐ญ๐จ๐ซ๐ž๐Ÿ๐ซ๐จ๐ง๐ญ. 55% of small business owners say their online presence is more critical to their success than a physical store. So, ask yourself: Is my bio fully fleshed out? Is it clear what I'm offering my audience? Creative Cloud Express allows you to create beautiful, robust profiles, with thousands of high-quality templates for banner images, profile photos, Instagram Highlight covers and more โ€“ all customizable with your brand colors and fonts.

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2๏ธโƒฃ ๐’๐ญ๐จ๐ฉ ๐ญ๐ก๐ž ๐ฌ๐œ๐ซ๐จ๐ฅ๐ฅ. IG is all about beautiful, thumb-stopping imagery - and the good news: You donโ€™t need to be a designer to nail it. Use โ€œQuick Actionsโ€ in Creative Cloud Express to remove backgrounds from photos, trim and merge videos, convert videos to GIFs, and more.โฃ

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3๏ธโƒฃ ๐ˆ๐ญ ๐š๐ฅ๐ฅ ๐ฌ๐ญ๐š๐ซ๐ญ๐ฌ ๐ฐ๐ข๐ญ๐ก ๐ฌ๐ญ๐ซ๐š๐ญ๐ž๐ ๐ฒ. You can create the most beautiful content in the world, but without a clearly defined goal and plan, it won't be effective. A content calendar is essential to staying organized and publishing regularly. Include elements like publish date, post topic, category, and type of content (IGTV, Facebook post, Instagram Story or Reel, etc). Planning ahead will help you make the most of your time in Creative Cloud Express.

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