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  • Natalie Zfat

Streaming is the Future of Advertising


This is a sponsored post written by me on behalf of LG Ads. The opinions and text are all my own.


Streaming has taken the world by storm, and fast. Chances are you likely have a subscription to Netflix, Hulu, Disney+, Amazon Prime Video, Peacock or HBO Max by now—if not all of the above.


For brands, the swift ascent of streaming via connected TV (CTV) to become one of the most popular mediums for entertainment has presented advertisers with something of a gold mine. Certainly, brands are viewing CTV advertising as an essential move—CTV ad spending will reach $14.4 billion by the end of 2021, 59.9% higher than the year before, and will hit $29.5 billion by 2024, according to eMarketer.


I had the opportunity to virtually host a conversation at Ad Age Next: Streaming to discuss the future of CTV advertising with Serge Matta, president of LG Ads Solutions, formerly known as Alphonso Inc. — a TV data firm in which LG Electronics bought a majority stake this past year. LG Ads Solutions has worked with an impressive host of brands to expand its reach beyond linear TV and traditional cable to the far-reaching audience base of CTV. Catch a glimpse of the future by watching our full conversation here and checking out the recap of our conversation on AdAge.com!

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