CHANGE THE CHANNEL
Follow me on social media for growth hacks, best practices and tips for cutting through the clutter 
  • Instagram
  • Twitter
  • Facebook
  • LinkdeIn
  • Natalie Zfat

Taking The Edge Off: Here Are The 5 Most Productive Things To Do When Work Slows Down



This is a sponsored post written by me on behalf of Tri-State Ford. The opinions and text are all my own.

For the last eight years that I’ve been running a full-time social media business, I’ve observed one seasonal rule: February and March are quiet.

Don’t get me wrong: In these months, I still work with great clients, sign new deals, write proposals, take new business meetings and even enjoy press, but I also have a two-hour gap in the middle of my day (where I often enjoy a fancy lunch!) I answer my mom’s phone calls at 10:00 a.m. (anyone else’s parents enjoy calling right when they’ve settled in at their desk?) I go to the gym in the late afternoon (right when I feel like I might be hitting that mid-afternoon slump.)

In an age when it seems like everyone is playing the “Who’s Busier?!” game, I’m not ashamed to admit: I fully embrace the quiet.

In the early years of my business, the quiet scared me. “Is this a foreshadowing of what the rest of my business year will look like?! “Am I lazy if I enjoy a two-hour lunch?!” (Answer: No, breaks are healthy – and deeply necessary for productivity.)

And, after years of slumps, I finally came to terms with the fact that winter will always be coming, and that it can actually be a wonderful opportunity.

You see, in my business, February/March are that unusual time of year where the weather is too fickle to confidentially throw an event – and most brands are still feeling the after-effects of costly holiday campaigns.

So, instead of fighting the current and pitching ideas that often fell like trees in the woods, I did what any Type A small business owner would do (I think)? I made a list of the five most productive things I do when business gets quiet!

I hope they help you as much as they have helped me the last two months.

See your doctors. I just booked a dental cleaning for the first time in two years (not proud), a dermatologist appointment (check those moles!) my annual gynecologist visit, and an appointment with an ENT to look at the post-nasal drip I’ve been putting off for weeks (again, not proud.) Take care of yourself, fam – can you think of anything more important?

Hit the road. Leaving your environment is the key to loving your environment. So when Ford approached me asking if I wanted to take a 3-day road trip to test out their new SUV Edge, it couldn’t have been better timed. The Co-Pilot 360 technology offered us a literal brake (it features automatic emergency braking with pedestrian detection) – and “re-charging” for the weekend also took on new meaning with Ford’s bad-ass wireless charging system. (Head to my Instagram for some more images from our trip to Hudson, NY, and click here to find a Tri-State dealership to test-drive the Ford Edge.)

Pick up a pen! (or guitar, or baseball)… Like many of us, I put my writing on the backburner when work gets crazy, but a period of quiet is the perfect time to get back into the practice of writing my Forbes column, my regular social media posts – and this blog, of course. Making writing a habit gives me a better chance of keeping it a habit when work picks back up.

Pitch press. As a small business owner, getting a great piece of press about my work can be life-changing. It gets my existing clients fired up – and puts me on the radar of new clients, too. So when I find myself with a two-hour break, I brainstorm ideas with my team for pitching articles and submitting quotes, like this awesome story in The Zoe Report I was recently featured in about how to pivot when you’re in a career rut.

Take care. I recently saw a quote I loved by Cleo Wade that said: “If self-love says ‘I love you,’ self-care says ‘Prove it.’” Take this quiet time to catch up with friends. Get a manicure with fun nail art. Write a letter to your grandparents. You’ll be back in the saddle before you know it, so give yourself and those around you this precious gift of time.



Hudson Ford Interior.jpg
Hudson Ford Interior.jpg

Hudson WM Farmers.jpg
Hudson WM Farmers.jpg

Hudson Ford Test Drive.jpg
Hudson Ford Test Drive.jpg

20190406_125742.jpg
20190406_125742.jpg

Hudson Tattoo Parlor.jpg
Hudson Tattoo Parlor.jpg

Hudson New York Books.jpg
Hudson New York Books.jpg
  • Instagram
  • Twitter
  • Facebook
  • LinkdeIn

Follow me on social media for growth hacks, best practices and tips for cutting through the clutter