Earlier this month, I had the honor of lecturing at two business schools - University of Michigan's Ross School of Business and George Mason University School of Business. But unlike my usual talks (how to use social media to land your dream job, how to build a compelling personal brand, etc.)…
Seemingly every student wanted to know how my social media shop was navigating the shakeups at Twitter and Meta.
I'm no stranger to shake-ups (𝘴𝘦𝘦: 𝘨𝘦𝘵𝘵𝘪𝘯𝘨 𝘭𝘢𝘪𝘥 𝘰𝘧𝘧 𝘧𝘳𝘰𝘮 𝘮𝘺 𝘥𝘳𝘦𝘢𝘮 𝘫𝘰𝘣 𝘸𝘳𝘪𝘵𝘪𝘯𝘨 𝘧𝘰𝘳 𝘙𝘰𝘭𝘭𝘪𝘯𝘨 𝘚𝘵𝘰𝘯𝘦 𝘪𝘯 𝟸𝟶𝟶𝟾 𝘢𝘯𝘥 𝘴𝘶𝘣𝘴𝘦𝘲𝘶𝘦𝘯𝘵𝘭𝘺 𝘴𝘵𝘢𝘳𝘵𝘪𝘯𝘨 𝘢 𝘴𝘰𝘤𝘪𝘢𝘭 𝘮𝘦𝘥𝘪𝘢 𝘢𝘨𝘦𝘯𝘤𝘺) but this one feels a little more... existential.
𝐇𝐞𝐫𝐞 𝐚𝐫𝐞 𝟑 𝐰𝐚𝐲𝐬 𝐰𝐞 𝐚𝐫𝐞 (𝐚𝐧𝐝 𝐲𝐨𝐮 𝐬𝐡𝐨𝐮𝐥𝐝) 𝐜𝐨𝐧𝐬𝐢𝐝𝐞𝐫 𝐧𝐚𝐯𝐢𝐠𝐚𝐭𝐢𝐧𝐠 𝐭𝐡𝐞 𝐞𝐯𝐨𝐥𝐯𝐢𝐧𝐠 (𝐝𝐞𝐯𝐨𝐥𝐯𝐢𝐧𝐠?) 𝐬𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐥𝐚𝐧𝐝𝐬𝐜𝐚𝐩𝐞 𝐢𝐧 𝟐𝟎𝟐𝟑.
𝟏. 𝐃𝐢𝐯𝐞𝐫𝐬𝐢𝐟𝐲 𝐲𝐨𝐮𝐫 𝐜𝐡𝐚𝐧𝐧𝐞𝐥𝐬. From BeReal to Mastodon - there is no shortage of new platforms that may be a fit for your brand. It's up to you to know your audience, and don't forget: You don't have to be (and in fact, likely shouldn't be) everywhere.
𝟐. 𝐃𝐨 𝐬𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠 𝐜𝐨𝐫𝐩𝐨𝐫𝐚𝐭𝐞. Creatives have long been timid about LinkedIn, but in 2023 (and 2022, and 2021), LinkedIn is your résumé. A growing piece of business for us is consulting for executives on LinkedIn - and trust me when I say: The creatives are coming.
𝟑. 𝐇𝐚𝐯𝐞 𝐚 𝐬𝐭𝐫𝐨𝐧𝐠 𝐬𝐞𝐧𝐬𝐞 𝐨𝐟 𝐬𝐞𝐥𝐟. This might be bad for business - but don’t feel like you need to be on social media for the sake of being on social media. We have enough people here! If you're posting to check off a box (instead of true motivation to share), your audience will eventually take notice.
