Ad Age's Business of Brands Event

94% of people have a smartphone in their hand while watching TV—and this isn’t going away any time soon.

Thanks Ad Age for letting me vent at Ad Age Business of Brands, where I had the pleasure of hosting a panel with Justine Frostad, Senior VP of Marketing, Cognitiv; Stephanie Gutnik, Global Chief Strategy Officer, Billups; and James Smith, Executive VP and General Manager of AdsPlus, Amagi.

Read my latest in Ad Age about how AI is fueling branding in out-of-home campaigns, and how free ad-supported streaming TV networks are enhancing audience engagement and driving reach for brands.