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  • Writer's pictureNatalie Zfat

NRF 2018 with Samsung Business

This is a sponsored post written by me on behalf of Samsung. The opinions and text are all my own.

This week I joined Samsung Business in New York for the National Retail Federation!

After chatting with the pros, I had time to scope out the newest innovations transforming the retail industry (like this magic machine that lets me order 100 coffees #DoWhatYouCant).

Check out this interview with Deloitte Digital’s Jay Samit about how AR improves the customer experience by enhancing customization, and don’t miss my chat with Barrows’ business unit director Steffen Schenk about personalizing content for customers to improve efficiency.

I also had the honor this week of performing at the Hard Rock (for the fifth year!) at NRF’s Rock in Retail with my friends and brilliant musicians Tracey Edouard and Tom Kanach.


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