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  • Writer's pictureNatalie Zfat

FIT | Building a Brand on Social Media



It was such a pleasure to be back at the Fashion Institute of Technology to teach (some of the world’s best-dressed students) about how to better use social media to connect with retail customers.

Speaking of retail, throwback to NRF with Samsung earlier this year, where I had the opportunity to chat with Steffen Schenk, business unit director at Barrows, about the future relationship between data and retail. Check out the interview.

And shout out to Ted Baker for keeping me in good company with the fashion elite at FIT!

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