How to "Reel" in Your Audience and Go Viral, with NBC New York

You don't have to be an influencer to go viral on social media. Say you find yourself in the perfect spot to make a killer Reel, but how do you know if you're creating viral-worthy material?

Videos are twice as shared as other content on social media. And you want to make sure your content falls into at least two of these three buckets: Educating, Entertaining or Inspiring.

I joined Lauren Scala on NBC New York's New York Live to give my top 3 tips to make a standout Reel. Follow us through NYC's iconic Chelsea Market to see exactly how I would make a video sure to reel in the views.